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Going Online As Leaders (GOAL) Program

Context: Minister of Tribal Affairs launched the second phase of the Going Online As Leaders (GOAL) program on June 28, 2022. 

Key Points:  

  • The programme is a joint initiative of the Ministry of Tribal Affairs and Meta (FaceBook). 
  • GOAL 2.0 aims to digitally upskill 10 lakh youth by promoting entrepreneurship amongst tribal communities of the country and opening up opportunities for them using digital technology.
  • Through this program, the identified GOAL participants will have access to Meta Business Coach - a WhatsApp-based learning bot - that will allow the participants to learn skills on how to build and grow their business using Facebook, Instagram and WhatsApp. 
  • The first phase of GOAL included inspiring, connecting and upskilling tribal youth from across the country, some of whom have now created businesses that are scaling nationally.
  • The programme is aimed at empowering youth and women from tribal and indigenous communities to harness the full potential of digital platforms and enhance their leadership skills for driving community development. 
  • Along with digital inclusion, the program aims to actively contribute to the economy by continuing to support the most vulnerable communities in tribal districts with a focus on tribal youth and on businesses led by tribal women in rural areas.

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