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IAAF to rebrand as World Athletics

IAAF to rebrand as World Athletics

World athletics’ governing body, the IAAF, is to rebrand as World Athletics, it was announced on 09 June.

The International Association of Athletics Federations (IAAF) was initially founded in 1912 as the International Amateur Athletic Federation.

The new brand identity will begin its rollout in October after the world championships in Doha and following congress’ approval of the change to the federation’s legal name.

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