MAHUA NUTRA - HERITAGE DRINK OF JHARKHAND

MAHUA NUTRA - HERITAGE DRINK OF JHARKHAND

Context:

TRIFED has entered into a project with the Foundation for Innovation and Technology Transfer (FIIT), a unit established by IIT Delhi and M/s Rusicaa Beverages Private Ltd, Purbi Singhbhum, Jharkhand to commercialize the production of Mahua Nutra.

About the MoU:

• FITT, TRIFED and Rusicaa Beverages have entered into a Memorandum of Understanding (MoU) to work together to enhance the income of tribals of Jharkhand through the commercial production and sale of Mahua Nutra beverage.
• TRIFED in association with FITT has developed this value-added product Mahua Nutra beverage so that the tribals can benefit maximum from the value addition of MFPs and the development of technologies.
• FITT acts as the interface to foster, promote and sustain commercialization of this technology and now the technology is being licensed to M/s Rusicaa Beverages Private Ltd of Jharkhand for commercialization of this Mahua Nutra beverage in Jharkhand.

Mahua Nutra:

• Mahua Nutra beverage is a Heritage Drink in the State of Jharkhand.
• It is made out of Mahua flower so that the tribals can benefit maximum from the value addition of MFPs and the development of technologies.
• It is in its improvised form blended with Pomegranate fruit juice, which enhances the nutritional value and masks the flavour of Mahua beverage by improving its aroma and texture.