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PRODUCTS FOR ONE DISTRICT ONE FOCUS PRODUCT (ODOFP)

PRODUCTS FOR ONE DISTRICT ONE FOCUS PRODUCT (ODOFP)

Context

The products for One District One Focus Product (ODOFP) are finalized by the Ministry of Agriculture and Farmers Welfare.

Details

  • The government has identified products from agricultural, animal, fisheries and aquaculture, horticultural, marine, milk and poultry sectors.
  • The products have been identified for 728 districts throughout India.
  • The central government has finalized the list based on the inputs from the Indian Council of Agricultural Research (ICAR) and States/Union Territories (UTs).
  • These identified products will be supported under the PM-FME scheme of the Ministry of Food Processing Industries which provides incentives to promoter and micro-enterprises. Many products also include the convergence of resources and approach from the other departments.
  • The Ministry of Agriculture and Farmers Welfare will support ODOFP from its ongoing centrally sponsored schemes such as MIDH, NFSM, RKVY, PKVY.
  • The implementation of ODOFP by State Governments will benefit farmers and provide support for realizing the expectations of value addition and subsequently enhancing agricultural exports.

One District One Focus Product (ODOFP)

It is basically a Japanese business development concept, which gained prominence in 1979. It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population. Over time, it has been replicated in other Asian countries as well.

The main objectives of the One District One Product Scheme of Uttar Pradesh are as follows:

  • Preservation and development of local crafts / skills and promotion of the art.
  • Increase in the incomes and local employment (resulting in decline in migration for employment).
  • Improvement in product quality and skill development.
  • Transforming the products in an artistic way (through packaging, branding).
  • To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).
  • To resolve the issues of economic difference and regional imbalance.
  • To take the concept of ODOP to national and international level after successful implementation at State level.

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