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SINDHU, MICHELLE LI APPOINTED AMBASSADORS FOR IOC’S ‘BELIEVE IN SPORT’ CAMPAIGN

SINDHU, MICHELLE LI APPOINTED AMBASSADORS FOR IOC’S ‘BELIEVE IN SPORT’ CAMPAIGN

Context

PV Sindhu and Michelle Li have been nominated as athlete ambassadors for the International Olympic Committee’s (IOC) ‘Believe in Sport’ campaign.

Details

  • ‘Believe in Sport’ campaign is aimed to prevent competition manipulation.
  • ‘Believe in Sport’ campaign was launched in 2018 to raise awareness among athletes, coaches and officials of the threat of competition manipulation.

About International Olympic Committee  (IOC)

  • It is a non-governmental sports organisation based in Lausanne, Switzerland.
  • Founded by : Pierre de Coubertin and Demetrios Vikelas in 1894.
  • Responsible for organising the modern Summer and Winter Olympic Games.
  • It is the governing body of the National Olympic Committees (NOCs) and of the worldwide "Olympic Movement".
  • Olympics have been held every four years since 1948.
  • President of the IOC : Thomas Bach

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