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THE 'AVSAR' SCHEME BY AAI FOR SHGS

Context

The Airport Authority of India (AAI) established the "AVSAR" project to support and develop women, artists, and craftspeople. AVSAR stands for 'Airport as a Venue for Skilled Artisans of the Region.'' AAI's "AVSAR" (Airport as Venue for Skilled Artisans of the Region) initiative has provided a chance to assist the poor in mobilising their homes into operationally competent self-earned groups for self-reliance and self-dependence.

Key Points

  • Each AAI-operated airport has been allotted 100-200 square feet. The room is being allocated to self-help groups on a turn-by-turn basis for 15 days.
  • SHGs run by local women are showcasing and marketing their homemade local products such as Puffed Rice, Packaged Papad, Pickles, Bamboo based Ladies Bag/Bottle/Lamp Sets, local artefacts, traditional craft, natural dyes, embroidery, and indigenous weaves with contemporary designs to air travellers at Chennai, Agartala, Dehradun, Kushinagar, Udaipur, and Amritsar Airports.
  • The plan to enhance SHGs by allocating space at AAI Airports will offer these small organisations significant visibility and prepare them to promote/market their products to a bigger audience, reaching out to a larger demographic.

The Self-Help Groups:

  • Self-help Groups are India's most effective means of empowering small and rural communities to move beyond subsistence and toward sustainability. 
  • The government is continually fostering an environment conducive to the growth of SHGs. 
  • Many of these organisations are great manufacturers and makers of local arts, crafts, useful and high-quality products in high demand by customers, and they require the opportunity and space to present their wares.

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