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UNEP LAUNCHES “GREEN NUDGES” PROGRAMME FOR UNIVERSITIES

UNEP LAUNCHES “GREEN NUDGES” PROGRAMME FOR UNIVERSITIES

Context

The UN Environment Programme (UNEP) launched a new publication, “The Little Book of Green Nudges”.

Details

What is the Little Book of Green Nudges?

  • It is a quick guide to reducing your campus' environmental impact through behavioural change in the form of a concise and user-friendly publication.
  • It summarises the evidence around what nudges work best while seeking to encourage more sustainable practices among students and staff across several behavioural categories.
  • It also provides simple guidance on how to implement and evaluate behavioural interventions in a variety of contexts.
  • It contains 40 ready-made nudges - simple measures that make it easier to make green choices – which university campuses can deploy to encourage students and staff to embrace more sustainable behaviours.

 What Are Nudges?

  • They are positive and gentle persuasions that are meant to influence behaviour and decision-making.
  • Such interventions include choice architecture, default setting, social influence and increased salience.

About UN Environment Programme (UNEP)

  • It is responsible for coordinating the UN's environmental activities and assisting developing countries in implementing environmentally sound policies and practices.
  • Some key facts
    • Headquarters location: Nairobi, Kenya
    • Founded: 5 June 1972, Nairobi, Kenya
    • Director: Inger Andersen
    • Subsidiary: World Conservation Monitoring Centre
    • Founders: Wangari Maathai, Maurice Strong

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