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‘Vi’- THE BRAND IDENTITY OF VODAFONE AND IDEA

‘Vi’- THE BRAND IDENTITY OF VODAFONE AND IDEA

Context

‘Vi’ brand unity has been announced by Vodafone and Idea which is pronounced ‘we’. The rebranding has come two years after the merger of the telecom companies and reflects the spirit of integration.

Tagline

‘Together for Tomorrow’ is the tagline of the new brand.

About Idea

  • It was an Indian mobile network operator.
  • It was based at Mumbai, Maharashtra.
  • It was a pan-India GSM network.
  • In 1995, it was incorporated as Birla Communications Limited. 
  • The name was later changed to Idea Cellular and the Idea brand was introduced in 2002.

About Vodafone

  • It is a British telecommunications company.
  • Its global headquarters are in London, England.
  • As of 2020, Vodafone has deployed networks in 24 countries and is planning to set up networks in 41 more countries.

Vodafone Idea Limited

  • The two networks got merged in 2018 from the Department of Telecommunications.
  • The National Company Law Tribunal finalised the merger on August 30, 2018, and was named as Vodafone Idea Limited.
  • The new company became the largest telecom company in India by subscribers and revenue.
  • Vodafone holds a 45.2% stake, the Aditya Birla Group holds 26% and the public holds the remaining shares.

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