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Yes Bank has appointed Anita Pai as the COP and Jasneet Bachal as the CMO of the bank

Yes Bank has appointed Anita Pai as the COP and Jasneet Bachal as the CMO of the bank

The fourth-largest Private Sector Bank in India, Yes Bank announces the appointment of Anita Pai as Chief Operating Officer(CEO) and Jasneet Bachal as Chief Marketing Officer (CMO) on 10th October 2019.

Key Points:

  • Anita Pai has over 29 years of rich experience in the field of Banking and Financial Services across Retail and Corporate Operations, ATM and Branch Banking service, Customer service and Service Quality.
  • Jasneet Bachal has over 20 years of rich experience in strategic marketing and developing solutions for different market segments in banking and media industries.
  • Anita Pai will look after the information technology functions of the lender and Jasneet Bachal will head the marketing and communication efforts of the bank.
  • Resignation of Senior Group President Rajat Monga, who was associated with the bank since its inception in 2004, but unfortunately it did not go well with investors. 
  • The bank’s stock has been losing value every day due to concerns around declining asset quality, violation of corporate governance norms and tight liquidity situation.

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